The things you commit to are the things that make you. In the case of Rashad Amer, commitment is as simple as finishing a sentence.
To celebrate the 75th anniversary of Delta and Coca-Cola as partners in flight, we decided to bring to life the very place where both brands meet — the tray table. We commissioned different artists to give a refreshing take on a different Delta destination. We debuted their work on a 767, creating a full plane of art and turning each tray table into a canvas.
Then to commemorate the project, we gave the original artwork a home in a vending-machine inspired gallery at the Atlanta airport.
I like to remind myself from time to time that you don't need a client or even a lot of money to make something impactful. This video was made over a series of weekends with my former roommate. It now has over 2 million views and counting.
Esquire Magazine wanted us to come up with a way to convince more men to mentor young boys. Why? Because boys without positive mentors are statistically more likely to drop out of school, do drugs, and end up in prison.
We came up with The Mentor Act – a law that will make being a mentor a legal excusal from jury duty, so at risk boys have more positive mentors, thus reducing crime and future need for jurors to be summoned in the first place.
The brief asked us to create an infomercial highlighting how much easier it is walk in and grab a Hot-N-Ready pizza rather than ordering it online. This is what we ended up with.
In order to introduce Delta's new snapchat handle, we created the first ever scavenger hunt using Snapchat filters.
With the help of some talented designers at Wieden, I designed and art directed over 50 emojis for the Delta emoji keyboard.
To check them out in action, you can download them on the app store.
The mobile video game Boom Beach did not have much of a social media presence. We were tasked to create tons of content that gave a bit more personality to each of the game's characters. I also drew all the images before they were handed to an animation company. These are the before and afters.