Budweiser was FIFA 2022's biggest sponsor. But two days before the World Cup, beer got banned from Qatar.

As close to an advertising emergency as you can get, we were left with a warehouse full of thousands of liters of Bud and a multimillionaire loss.

So on the first day of the tournament, we decided to give a bold answer: we announced that we'd give away our entire Qatar warehouse stock to the winning country for free. And we invited the entire world to #BringHomeTheBud.