Carmela Soprano. Snoop on The Wire. Issa Rae as Issa Dee. HBO has a rich history of strong female leads. Women whose character arcs feel real and unfiltered and complex. For Women's History Month, we wanted to put that kind of complexity front and center.
We created the Inspiration Room: a public archive of women’s diaries, spanning many generations, living and dead, celebrating the diversity and complexity of the authentic female narrative.
Hundreds of women all over the U.S. contributed to this room. The physical space housed these diaries in many forms, including compilation books, large-scale installations, and audio recordings.
Some of HBO’s own talent was also featured in the exhibit, including Lena Dunham, Issa Rae, Game of Thrones director Michelle Maclaren, and several others.
Come and meet the people of the Black Forest, a place located in some long-forgotten nation in some undiscovered corner of the globe. Explore the festivities of the most important day in their culture: Harvest Day, when bright, juicy Black Forest gummies are harvested from the Gummy Tree in the center of this remote village.
On Mother’s Day you only see one type of card that doesn’t truly reflect all the different kinds of mothers out there. So we created our own, inspired by HBO characters, and had them available for free at the HBO store in NYC and farmer’s markets before Mother’s Day.
Cooking is a visceral experience, from the strong aromas, to the sizzling sounds, to the colors and the textures. You get into a rhythm, a groove, a headspace where you’re untouchable and no matter what kind of chef you are, you feel legendary.
To celebrate the 75th anniversary of Delta and Coca-Cola as partners in flight, we decided to bring to life the very place where both brands meet — the tray table. We commissioned different artists to give a refreshing take on a different Delta destination. We debuted their work on a 767, creating a gallery in flight and turning each tray table into a canvas.
Then to commemorate the project, we gave the original artwork a home in a vending-machine inspired gallery at the Atlanta airport.
The things you commit to are the things that make you. In the case of Rashad Amer, commitment is as simple as finishing a sentence.
When people think of rosé, they tend to think of a pink feminine wine associated with staged, summery superficial images on instagram. When launching Mother, a new rosé that’s deeper in color and more complex in flavor than its competitors, we set out to create a deeper conversation.
It's fancy! It's in a can! It's the fanciest soup in a can!
We worked with John Lithgow to do the voiceover on these spots. The same week he won an Emmy for The Crown. Coincidence? Probably.
Esquire Magazine wanted us to come up with a way to convince more men to mentor young boys. Why? Because boys without positive mentors are statistically more likely to drop out of school, do drugs, and end up in prison.
We came up with The Mentor Act – a law that will make being a mentor a legal excusal from jury duty, so at risk boys have more positive mentors, thus reducing crime and future need for jurors to be summoned in the first place.
I like to remind myself from time to time that you don't need a client or even a lot of money to make something impactful. This video was made over a series of weekends with my former roommate. It now has over 2 million views and counting.
Delta wanted to promote their flight routes out of Los Angeles. While we could have written some headlines and matched them to images of exotic looking places, we wanted to do something different. Instead, we recreated street art from all around the world and encouraged people to go see the originals.
We worked with street artists like Beastman, Findac, SHOK-1, and Curiot to replicate every single detail of their original pieces, from the windows that appeared in Beastman's mural in London to the vandalism that appeared in Nachito's mural of a monkey in Mexico.
Passersby could also win a trip to the original location by posting a picture of one of the billboards on Instagram.
Men have man caves. Women should have she sheds.
In order to introduce Delta's new snapchat handle, we created the first ever scavenger hunt using Snapchat filters.
With the help of some talented designers at Wieden, I designed and art directed over 50 emojis for the Delta emoji keyboard.
To check them out in action, you can download them on the app store.
Typically kids visit the mall over the holidays and wait in line so that Santa can ask them what they want this year, but what if Santa asked a more important question...what do you already have?
We camped out at Mall of America for a couple days and worked with their Santa to find out.
I creative directed the visuals for the launch of Harper Wilde, a bra company that my good friend Jenna Kerner cofounded.
I worked with photographer Carissa Gallo to come up with all the images on the Harper Wilde's site. The launch of the company was then featured on the NYTimes, Refinery29, Nylon and many more.